The NFL Might Give Up On Thursday Night Football

NFL Draft Takes


Written by Nick Venable at Cinema Blend.com

The NFL has been a hotbed of scrutiny in recent years, from sources both outside and within, and the subject of Thursday Night Football is particularly debate-worthy as of late. Very recently, in fact, rumors started swirling concerning the League actually having a plan to potentially end the weekly one-off game, or a similarly limiting maneuver. But now the NFL has spoken up about such things, and as you might imagine, the official stance is that no such change of the status quo is in the works. Here’s the statement.

We are fully committed to Thursday Night Football, and any reports to the contrary are unfounded.

The NFL is not the kind of company that teases the public when it comes to big changes like “ending Thursday Night Football,” so it would have been a shock for this statement, which comes courtesy of Deadline, to head in any other direction. When there’s a deal worth this much money at play, every step has to be considered 1,001 times.

This year marks the first season that Thursday Night Football‘s telecasts were split up between three separate networks, with NFL Network sharing a portion of its airings with CBS and NBC, with the latter two networks taking a financial hit to control a piece of a bona fide ratings winner. Although the winner side of that is relative, since this year’s ratings have been down for NFL games overall, despite it being more accessible than ever, which is one of the factors that plays into the report from NBC Sports’ Mike Florio as a cause for League conversations regardingTNF‘s fate. And there are different reasons for the ratings droop that serve as their own independent defense for the report’s feasibility.

For one, Thursday Night Football contests aren’t always guaranteed to be must-see games, and the NFL is right at that over-saturation point where not even diehard fans feel the need to tune in all the time. Even when there are two good teams playing, it doesn’t always result in an amazing contest, since the shortened week means not all the players have had proper time to heal and gameplan accordingly. That, in turn, plays a role in players getting injured more, and some critics of NFL head honcho Roger Goodell question how the NFL can be so concerned about player safety in some respects, but not in the understanding that having time to heal is everything for some players.

To continue reading this article, click here.

×

Eye Popper Digital is the premier digital advertising technology and solutions firm. We’ve developed ad units that run across both desktop and mobile driving high-impact viewability, engagement and revenue for publishers and advertisers.

Learn more about us.