By Erin Walsh | Last updated 2/3/21
With Tom Brady headed to his 10th Super Bowl and the Tampa Bay Buccaneers playing for their second title, fans are purchasing Brady merchandise at an unprecedented rate.
According to ESPN’s Jenna Laine, Fanatics says Brady has become their best-selling NFL player ever for the two-week period between the conference championship and Super Bowl.
The top-selling market for Brady merchandise is Tampa Bay, with Orlando ranking third and Miami in fifth. What’s surprising is that New York, of all places, is second and New England is fourth.
According to Laine, Fanatics says Brady merchandise sales are more than double what they were following his last conference championship in 2018 with the Patriots. The six-time Super Bowl champion had the NFL’s highest-selling jersey in 2018 and 2019 and saw his jersey sales skyrocket after joining the Buccaneers last March.
If Brady and Bucs win Super Bowl LV, the 43-year-old’s merchandise will probably continue to sell at an extremely high rate. Given his success since breaking onto the scene in 2001, Brady merchandise will likely continue to pull in money for Fanatics for a very, very long time … especially because he’s considering playing past age 45.
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