Written by Darren Rovell at ESPN.com
LaVar Ball’s Big Baller Brand on Thursday unveiled the ZO2 shoe line that he designed for his son Lonzo, with the main pair debuting at $495 on the company’s website.
A Lonzo Ball-autographed pair of the shoes, in the “Wet” color scheme, are being sold for $995. Sandals with Lonzo Ball’s logo on the top are $220 per pair.
The main shoe, at the aforementioned price of $495, has a “microfiber python texture” in matte black and what the website describes as a “Delorean finish.”
The Sports World is Forever Changed. Introducing Lonzo’s 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS
— Big Baller Brand (@bigballerbrand) May 4, 2017
Here are the $220 Lonzo Ball flip flops pic.twitter.com/cZJKN1BeZb
— Darren Rovell (@darrenrovell) May 4, 2017
In the past two years, the highest price for a pair of Jordan shoes released en masse to the public has been $400.
Last week, ESPN reported that major shoe companies expressed they weren’t interested in the deal pitched to them by LaVar Ball in which they would have to license his Big Baller Brand. The shoes Ball had already designed were part of the pitch.
“We said from the beginning, we aren’t looking for an endorsement deal,” Ball said last week. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber either.”
The Big Baller Brand sells its gear on its website, with shirts and hats ranging from $38 to $100.
According to the website, all sales of the ZO2 are final and there could be a wait for fans to get a pair. The website says there will be no refunds or exchanges and that the shoes would be shipped by Nov. 24.
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