Written by Tim McMahon at ESPN.com
The NBA, citing concerns about provoking exchanges between players that could damage the league’s reputation, issued a memo to all 30 franchises this week emphasizing rules prohibiting “mocking and/or ridiculing” opponents or officials by official team social media accounts.
“While we understand that the use of social media by teams, including during games, is an important part of our business, the inappropriate use of social media can damage the reputation of the NBA, its teams and its players,” NBA deputy commissioner Mark Tatum wrote in the memo obtained by ESPN. “Recently, social media postings (e.g., on Twitter) by some teams have crossed the line between appropriate and inappropriate. In addition to other concerns, such conduct by teams can result in ‘Twitter wars’ between players that can cause further reputational damage and subject players to discipline by the League.
“As a result, we want teams to be aware of the NBA’s rules with respect to the use of social media by teams. As with in-game entertainment, teams are prohibited from mocking and/or ridiculing opponents (including teams, players, team personnel (including owners) and opponents’ home cities) and game officials on social media in any form, including through statements, pictures or videos.”
The memo was issued in the wake of an exchange between Memphis Grizzlies small forward Chandler Parsons and Portland Trail Blazers guard C.J. McCollum that started with the official Trail Blazers Twitter account posting a GIF of Parsons air-balling a 3-pointer during the Jan. 27 game between the teams.
Parsons, who received maximum-contract offers from Portland and Memphis before choosing to go to the Grizzlies in free agency last summer, replied after the game: “Good luck in the lottery show this year.”
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