Written by Jeff Shand-Lubbers at Sporting Charts
While many of the participants in this year’s two League Championship Series are a surprise to many, there are many advertisers who are thrilled with at least one of this year’s matchups.
The faceoff of the New York Mets and the Chicago Cubs represents an advertiser’s dream. They come from huge media markets (New York is the biggest Designated Market Area, or DMA; Chicago is third), both teams haven’t been in the playoffs for a number of years (and have little playoff success overall in their entire histories), and at least for the Cubs the team’s following extends far beyond the city itself as the Cubs have a huge nationwide following (the Yankees have a big nationwide fan base; not quite as much for the Mets).
The American League Championship, however, was likely viewed as a disappointment by advertisers, as the alternatives would have likely been preferred (the Astros and Rangers play in the 6th and 9thhighest populated DMAs, respectively). Meanwhile, Kansas City is just the 34th highest market in the country. Toronto, if in the United States, would be about the fourth or fifth highest market in the country, but advertisers would surely prefer a smaller market that was located in the U.S.
When using 2010 Census population figures, the 2015 National League Championship Series has a highest cumulative population from the teams’ DMAs in the last ten years, and the American League Championship Series has the third lowest cumulative population from the teams’ DMAs from the last ten years:
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